Cases

PanLink

Challenge

During 2010, PanLink, an international contract manufacturer, rebranded their company in order to showcase their expanded service offering. The company needed a partner that could help them to articulate this new strategy along with selecting the appropriate mediums for communications. Time was also a critical component as the project had to be completed before the company’s major tradeshow.

Solution

Starting with executive workshops, CueKom helped PanLink to define their offer and unique selling proposition to the marketplace. The workshops provided the necessary impetus to crystalize PanLink’s message to its various stakeholders. Next, CueKom recommended a marketing strategy and communication platform encompassing both digital and print mediums. We then developed a new website, corporate brochure, product sheets, and exhibition materials including tradeshow strategy. Finally, CueKom recommended a web-based lead-generation tool, which PanLink has implemented.

Result

PanLink now has a working marketing plan as well as a communication platform and tools. This new profile better reflects the company and its strategic direction.

WebsiteWebsite
BrochureBrochure
Roll-upsRoll-ups
Product sheetsProduct sheets

Pride Medical, Inc.

Challenge

Pride Medical, Inc., who is based in Atlanta, Georgia, USA and a state-of-the-art multidisciplinary comprehensive quality medical care practice, wanted to demonstrate and communicate their leading competencies in the treatment of HIV medicine to the greater Atlanta area and surrounding states.

For 2010 A major component of their communication strategy was the participation in the annual Atlanta Pride Festival http, and therefore was seeking to maximize their return on investment in this program.

Solution 

Starting with a strategy session with key Pride Medical staff, CueKom helped the practice to define their festival objective and unique selling proposition. The workshop provided the catalyst to solidify Pride Medical’s message at the Festival. CueKom designed a three-phase strategy that included pre-festival activities, booth and festival events, and post show follow up with festival attendees. These initiatives included:

• Advertising medium and schedule recommendations – Print and Radio
• Booth layout and activities – Theme and traffic generators
• Post festival activities – Direct mail and on-going email campaigns

Result

Pride Medical not only achieved their objective of communicating their message but also gained 7 new patients from participating in the festival and achieved a positive ROI for their participation at the event.