During 2010, PanLink, an international contract manufacturer, rebranded their company in order to showcase their expanded service offering. The company needed a partner that could help them to articulate this new strategy along with selecting the appropriate mediums for communications. Time was also a critical component as the project had to be completed before the company’s major tradeshow.
Starting with executive workshops, CueKom helped PanLink to define their offer and unique selling proposition to the marketplace. The workshops provided the necessary impetus to crystalize PanLink’s message to its various stakeholders. Next, CueKom recommended a marketing strategy and communication platform encompassing both digital and print mediums. We then developed a new website, corporate brochure, product sheets, and exhibition materials including tradeshow strategy. Finally, CueKom recommended a web-based lead-generation tool, which PanLink has implemented.
PanLink now has a working marketing plan as well as a communication platform and tools. This new profile better reflects the company and its strategic direction.